{"id":4635,"date":"2021-08-09T13:00:50","date_gmt":"2021-08-09T13:00:50","guid":{"rendered":"https:\/\/gofishdigital.com\/link-building-for-industry-newcomers\/"},"modified":"2023-08-29T20:29:19","modified_gmt":"2023-08-30T00:29:19","slug":"link-building-for-industry-newcomers","status":"publish","type":"post","link":"https:\/\/gofishdigital.com\/blog\/link-building-for-industry-newcomers\/","title":{"rendered":"5 Link Building Terms Defined for Industry Newcomers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Taking on a new job can be both exciting and overwhelming \u4e00 taking on a new industry, even more so. I joined Go Fish Digital after a mid-pandemic departure from the publishing industry, equal parts eager to learn and scared my new role was more than I could handle. The company I previously worked for was humble in both size and practice, a team of three creatives used to old-school marketing, trying our best to keep up with digital marketing strategies and increasingly tech-savvy consumers. Needless to say, when I came to GFD, it was like landing in a foreign country with no knowledge of the language. I felt like the new kid on the first day of school.\u00a0<\/span><\/p>\n<p><b>Related Content:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gofishdigital.com\/services\/digital-pr\/\"><span style=\"font-weight: 400;\">Digital PR Services<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gofishdigital.com\/services\/content-marketing\/\"><span style=\"font-weight: 400;\">Content Marketing Agency<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gofishdigital.com\/services\/copywriting\/\"><span style=\"font-weight: 400;\">Content Creation Services<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gofishdigital.com\/services\/email-marketing\/\"><span style=\"font-weight: 400;\">Email Marketing Services<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A review of my Google search history during those early days in <a href=\"https:\/\/moz.com\/blog\/digital-pr-guide\">digital PR<\/a> paints a picture of a panicked woman \u2014 basically the human version of the scream emoji. Some of my personal favorites, funny in hindsight, include:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWill a no-follow link give me a virus if I click on it?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIs getting a virus on your work computer a fireable offense?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIs domain authority a website cop?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCan I be arrested by the domain authority?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cInternet prison sentences.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cFirst-grade reading level definition of link equity.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBacklinks&#8230;what?\u201d\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But reader, I\u2019m here to say I survived, and you can, too! If you\u2019re new to digital marketing, SEO link building, or <a href=\"https:\/\/gofishdigital.com\/services\/digital-pr\/\">digital PR agencies<\/a><\/span><span style=\"font-weight: 400;\"> and are in need of a link building lingo translator, start with these five terms. You\u2019ll have clients and colleagues confident in your industry expertise in no time. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Backlink<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A backlink is a link created when one website links to another. It\u2019s the reward for developing and pitching a well-timed, interesting campaign, and it\u2019s what we link builders crave. Backlinks are little trust builders. Each link pointing to a website acts as a trust signal to Google, so the more high-quality sites pointing to you, the more confident Google is in your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still a bit fuzzy? Let\u2019s go back to high school <\/span><i><span style=\"font-weight: 400;\">just<\/span><\/i><span style=\"font-weight: 400;\"> for a minute. Remember when you were newly licensed and itching for freedom, and all those times you asked to borrow the family car? Each time it was returned to mom and dad when expected and without a scratch, you built up your parents\u2019 trust in you. Similarly, each time your site earns a link from another site \u2014 especially if it\u2019s a bigger, more reputable site \u2014 Google gets to play proud parent and feel more confident in ranking your site in a search.\u00a0 <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Domain Authority<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you\u2019ve probably guessed, because you are a reasonable, rational person, you can\u2019t be arrested by the Domain Authority. We aren\u2019t talking about a tiny little internet hall monitor with a stack of detention slips, ready to dole out punishments to tardy students. Domain Authority (often abbreviated as DA) <\/span><span style=\"font-weight: 400;\">is a search engine ranking score that gives a measure of how successful a site is when it comes to search engine results. This score ranges from one to 100, with higher scores corresponding to a greater ability to rank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sites like Wikipedia or Google, which have a very large number of high-quality backlinks (those trust builders we talked about) are at the top end of the Domain Authority scale. Think of them as the class president or the star quarterback. They\u2019re beloved, celebrated, the cream of the crop. By contrast, small businesses and websites with fewer inbound links tend to have a much lower DA score. Brand-new websites, the internet\u2019s freshman class, always start with a Domain Authority score of one.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Link Equity<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Link equity, sometimes referred to as \u201clink juice,\u201d is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another. This value is dependent on a number of factors, such as the linking page\u2019s authority, topical relevance, and more. Links that pass equity help Google and other search engines determine a page\u2019s rankings when someone enters a search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s helpful to view link equity in terms of prom dates. If you, a little freshman fish in a big pond, get asked to prom by a senior football player, your social capital skyrockets and suddenly, there\u2019s a place for you at the popular table! But if you end up posing for pictures with your weird older cousin who couldn\u2019t find a date, you\u2019ll remain socially invisible. The higher up your date is on the social ladder, the more people notice you. Similarly, the more authoritative a linking page is, the more link equity it passes to your page. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. NoFollow Links<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nofollow links are hyperlinks that <\/span><span style=\"font-weight: 400;\">do not influence the search engine rankings of the destination URL. And while they may not be bringing much link juice to the table, nofollow links are an important part of building up a site\u2019s link profile (and help show a client what attention their site is getting). Nofollow links are like lazy group project members \u2014 they aren\u2019t really contributing anything, but the project isn\u2019t complete unless everyone\u2019s name is on the title page.\u00a0 <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. Follow Links<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Followed links are links that count as points, pushing link equity and boosting the page rank of the linked-to sites, helping them rank higher in a search result. These links are like studying with the smartest kid in your least favorite class. Their tips, tricks, and knowledge can help bump your grade from a B to an A.\u00a0 <\/span><\/p>\n<h2><\/h2>\n<p><span style=\"font-weight: 400;\">Don\u2019t worry, there won\u2019t be a pop quiz on these terms, but studying them may help make your first day at a digital marketing agency a lot easier!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taking on a new job can be both exciting and overwhelming \u4e00 taking on a new industry, even more so. I joined Go Fish Digital after a mid-pandemic departure from the publishing industry, equal parts eager to learn and scared my new role was more than I could handle. The company I previously worked for [&hellip;]<\/p>\n","protected":false},"author":83,"featured_media":4636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[195],"tags":[126,151,235],"class_list":["post-4635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","tag-content","tag-digital-marketing","tag-link-building"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Link Building Terms Defined for Industry Newcomers - Go Fish Digital<\/title>\n<meta name=\"description\" content=\"New to the digital marketing industry? Here are 5 link building terms defined for industry newcomers!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofishdigital.com\/blog\/link-building-for-industry-newcomers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Link Building Terms Defined for Industry Newcomers - Go Fish Digital\" \/>\n<meta property=\"og:description\" content=\"New to the digital marketing industry? 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