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Recent Posts

How Google May Interpret Queries Based on Locations and Entities (Tested)

How Google May Interpret Queries Based on Locations and Entities (Tested)
Mar 02, 2016
by Bill Slawski
I like visiting small towns and exploring their history. I grew up near Princeton, New Jersey,...
How Location May Influence Search Results in Google

How Location May Influence Search Results in Google
Feb 19, 2016
by Bill Slawski
Search engines like Google or Bing or Yahoo often respond to searches with lists of web...
How to Create a Knowledge Panel for Your Organization

How to Create a Knowledge Panel for Your Organization
Feb 11, 2016
by Daniel Russell
Google first introduced the knowledge panel (“KP”) in 2012, and it has graced the top of...
Where Did In-Depth Articles Go in Google Search Results?

Where Did In-Depth Articles Go in Google Search Results?
Jan 20, 2016
by Bill Slawski
In August of 2013, Google introduced a search feature they called In-Depth articles, writing about them...
Classifying Queries as Entity Triggering Queries or Description Triggering Queries

Classifying Queries as Entity Triggering Queries or Description Triggering Queries
Jan 08, 2016
by Bill Slawski
When Google answers queries from searchers, it may first classify the queries it responds to when...
How to Build your Digital Presence from Scratch

How to Build your Digital Presence from Scratch
Dec 15, 2015
by Daniel Russell
One of the first full-blown marketing efforts I directed was for an online software called Attentiv....
New Google Freshness-Based Ranking Patent

New Google Freshness-Based Ranking Patent
Nov 20, 2015
by Bill Slawski
Rankings for pages in search results might be boosted or demoted based upon a decision by...
Investigating Google RankBrain and Query Term Substitutions

Investigating Google RankBrain and Query Term Substitutions
Oct 27, 2015
by Bill Slawski
Introducing Google's RankBrain A Google patent granted in August looks at how google might replace terms...
Ranking Pages at An Apple Search Engine?

Ranking Pages at An Apple Search Engine?
Sep 17, 2015
by Bill Slawski
More Signs of Search After Applebot Back in May, I wrote the post Here Comes Applebot:...
How Google May Identify Good Query Suggestions from Overlapping Queries

How Google May Identify Good Query Suggestions from Overlapping Queries
Sep 04, 2015
by Bill Slawski
When someone performs searches for a particular topic, they may use many query terms to try...