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Recent Posts

Does Google Use Schema to Write Answer Passages for Featured Snippets?

Answer Passages and Featured Snippets There hasn't been an answer to this question about featured snippets...

Structured Entity Information in Search Results

I had a chance to visit Milan, Italy last week, and talk about SEO at the...

How Rich Results May be Chosen and Created (Granted)

Added December 17, 2019 The patent this post is about has been granted today and can...

How Google May Use Reviews to Learn About Entity Attributes

About Entity Attributes When we see Google talk about the properties of different entities, they often...

Building Knowledge on the Web

[caption id="attachment_5163" align="alignnone" width="700"] Knowledge Panels tell us about the entities we search for on the...

My Fifth Post About Context at Google: Adding Context Facts to Question Answers (Updated)

Context Facts Tell Us How Entities are Related Google provides an example of how a site...

Answering Questions with Structured Data

Only the Facts, Fast Back in 2005, The Official Google Blog published a post called, Just...

SEO Moves From Keywords to Ontologies and Query Patterns

From Keywords to Ontologies Using Query Patterns When we ask Google, "How tall is Barack Obama,"...

Google Changes How they Understand Place Names in a Knowledge Graph

Place Names in Google's Knowledge Graph Before Google had a Knowledge Graph, it had built a...

Related Entity Scores in Knowledge Based Searches

"The perfect search engine would understand exactly what you mean and give you back exactly what...