What is AI?

AI, or artificial intelligence, is transforming the landscape of content creation and social media marketing with tools like ChatGPT leading the charge. These tools have changed the game, making it possible to not just come up with content ideas, but to also create entire posts that capture a company’s unique style. With the arrival of ChatGPT4o and custom versions of GPT, AI’s role has expanded. Now, it can develop a company’s voice, and handle much of the content creation process, showing off its ability to adapt and be creative. 

The Benefits of Creating GPTS for Social Media 

Utilizing ChatGPT 4 to generate GPTs is reshaping content creation, elevating both efficiency and creativity to new heights. This cutting-edge tool is a game-changer that ensures a seamless blend of clarity and consistency in a brand’s voice. 

ChatGPT 4 boosts copywriting productivity by streamlining the creation process, enabling content to be developed more swiftly and effectively. It’s also helpful for coming up with new ideas, checking grammar, and keeping content fresh and interesting. This tool doesn’t just help your brand sound better; thanks to its creativity and flexibility, it changes the way stories are told online.

How to create custom GPTs for Social Media

Creating custom GPTs with ChatGPT 4 involves a few steps that ensure your AI model is tailored to meet your specific content creation needs and the voice of the company. Here’s a guide to help you get started:

Preparation

Begin with a detailed instructions document. Outline what the GPT should achieve, its goals, and its intended applications. This could range from generating blog posts to crafting social media content. 

When preparing the GPT, you need to feed it as much information as possible. You are going to tell it what company it is working for, what its role in the company is, and what it is trying to accomplish. It is also beneficial to include information about the company and its mission statement. This helps the GPT build an identity and differentiates it from a standard ChatGPT conversation. 

When giving ChatGPT background information, it is best to break everything down into clear and concise bullet points. For example: 

• “You are a Social Media Manager at Go Fish Digital.” 
• “Go Fish Digital is a Digital Marketing Agency that takes a data-first approach to drive their marketing strategies.” 
• “You will be developing organic social media content for their Instagram, LinkedIn, Facebook, and Twitter accounts.” 

Instructions

Define the characteristics of your posts in the instructions section of your GPT. Specify the length, tone of voice, and whether to include elements like emojis. These details will guide the AI to produce content that aligns with your brand’s voice and content strategy. 

When providing instructions to ChatGPT, you should make your wording clear and easy to follow. Here are some examples of instructions and wording you can provide (specific wording depends on the GPT you would like to build): 

• “Keep posts in a ____ tone of voice.”
• “If there is a lot of information given to you, use it to your advantage and make an extremely detailed LinkedIn post.”
• “There is no restriction to the length and detail of a LinkedIn post for you to create.” 
• “For Twitter, keep the posts under 280 characters, and keep posts in a _____ tone of voice.”

Detailing

For more nuanced control over the content, elaborate these instructions in a comprehensive document. This could include examples of desired writing styles, target audience insights, and thematic preferences. The details are going to fine-tune the output that you are going to receive. The more details you put in your instructions, the better the copy is going to sound. If you can add a couple more adjectives to those writing styles, it will help make the output sound more in line with your company. 

Here are some examples of writing styles that I have used when developing GPTs:

• “Professional” 
• “Write in a professional tone of voice for a ____ company who sells their products to ____.”
• “Conversational”
• “Playful” 

Integration

Upload your detailed document into the AI’s knowledge base. This step is crucial as it enables ChatGPT 4 to assimilate this information, ensuring the content it generates resonates with your brand’s identity and content goals. 

You can upload this information into the knowledge base in a couple of ways. You can upload the document directly, either as a Word Document or PDF. Alternatively, you can write or copy and paste your instructions directly into ChatGPT.

Application

Utilize the custom GPT to draft a content calendar for the month or to create individual posts. The GPT can be used by either directly writing information down or uploading a spreadsheet with post ideas. The AI can generate a skeleton of your content strategy, providing a structure that you can refine and finalize.

When asking the GPT to create posts, you can approach this in a few ways. 

• Asking the GPT through the chat feature. You can ask the GPT to generate you a post about a specific topic, and because it is fine-tuned to your liking, the post should meet your needs. You can then become more specific with ChatGPT to edit the output into something ready to post. 
• Alternatively, you can also create a large amount of content in Excel or Google Sheets. You would then download this information as a CSV file and upload it into your custom GPT. This method will cause your GPT to feed you a large amount of outputs at the same time. 

Here is an example of what that setup would look like: 

Lessons Learned

When working with AI and ChatGPT for creating content, it’s important to stay patient and expect some initial trial and error. This process is a learning curve for both the AI and the user, especially as you refine your GPT to get it just right. Keep in mind that it’s unlikely to be perfect on the first go. 

Even when you’ve tailored the GPT to suit your needs closely, it’s crucial to review its output and tweak it as needed. Typically, a well-adjusted GPT generates content that’s about 80-90% there, with the final touches needing a human’s input. This approach ensures the content not only aligns with your vision but also maintains a quality that resonates with your audience.

The Role of AI and Machine Learning in Social Media Marketing is an original blog post first published on Go Fish Digital.

This blog is your go-to strategy to get the most out of LinkedIn’s follower credits. 

How do Invitation Credits Work? 

Admins of the page have the ability to send out invites for connections to follow the LinkedIn page. Before you start, it’s important to review the list of page admins to ensure that the list looks accurate and that all users have the appropriate access level. 

Usually, members of the social or marketing team will be the ones with access to the LinkedIn page, but we still recommend looking outside of just your marketing team to leadership, sales, product, HR, Customer Success and anyone with a strong LinkedIn network. From this list, we recommend that each month you pick two people to grant admin access to. Provide them with instructions (you can copy ours below) and let them know that they will each have 125 invites to send out for the month. LinkedIn offers a total of 250 credits to work with each month. 

Keep track of who you provide access to each month, and rotate out Admin privileges regularly. 

How are Invitation Credits Used and Earned?

• Every invitation sent out uses one credit.
• If the invitation is accepted, the credit that was used is earned back into the account’s total balance.
• If the invitation is rejected, the credit is not returned into the account’s balance.

How to Invite Connections to Your Page

Below are step-by-step instructions on how to invite your connections. You can send this to your Admins.

Our recommendation is that you do this on desktop view. You’re able to send out invites on the LinkedIn mobile app, but you won’t be able to see the “Location” filter.

1. Check that you are currently logged into your company’s page as an Admin. 
2. Go into the “Invite Connections to Follow” folder and click on “Invite Connections.”
3. If you are working with multiple admins (we suggest two), recommend they each send out half (or the correct percentage) of the remaining credits.
4. You can then manually search up connections by their name, check the box next to them, and then click on the blue INVITE button. 
5. You can also use the filters provided by Linkedin to sort connections by location, current company, school, and/or industry. This can be helpful to filter out your audience and you can filter based on your current ad campaigns. 
6. If you see “invited” next to a person’s name, they are already following your page or an invite has been sent to them. There’s no way to tell if they accepted or declined the invite, but you can check your page followers in the analytics dropdown.

Who to Invite to Your Page 

Since you have a limited number of invite credits each month, you want to make sure you’re sending them out to people who will actually be interested in your business. Firstly, make sure that you invite people that you know are active on LinkedIn, you wouldn’t want your invite to never be seen. It’s also much more effective to invite people who have heard of your company’s name and if they have invited you to join their page as well. Here are some more examples of who you should send invites to:

• People who you’ve had a memorable conversation with in the past 
• Potential candidates throughout the interview process
• Clients that you are currently doing business with
• Past clients 
• Prospects after a discovery call or during the proposal process
• Your top referral partners 

Use Your Credits

Remember at the start of every month, your account receives 250 credits. It doesn’t stack onto the remaining credits from the previous month, which means it’s important to use them all up! We recommend that you start sending out invites as soon as you receive new credits for the month, but if you are in a position where you have some left on the last day, it’s important to send them out. Every credit used is a chance to gain a new follower, which helps your account grow! Because you get credits back every time an invitation is accepted, we recommend you check your balance every week in case there are new ones to use. 

Conclusion

We hope this article helped you learn how to use the tools provided by LinkedIn to grow your account and your company’s presence on social media more effectively. We also hope the strategies laid out will help simplify the process and make it less stressful for your employees. Inviting the right people will help your page grow much quicker. Good luck with growing your LinkedIn page and use your credits wisely!

LinkedIn Follower Credit Strategy: How to Grow Your LinkedIn Page Effectively is an original blog post first published on Go Fish Digital.