SEO for Lawyers

Keyword Research For Lawyers

In Go Fish Digital’s lawyer SEO services, we undertake comprehensive keyword research to understand the exact terms and phrases your potential clients are using when seeking legal services online. Our goal is to optimize your website for these keywords, making your law firm more visible to those who need your services the most.

Our keyword research begins with a deep understanding of the legal industry and your specific practice areas. Whether you specialize in personal injury law, criminal law, family law, or any other practice area, we identify the specific terms, questions, and phrases potential clients use in their search queries.

We then localize your keyword strategy to target potential clients in your specific geographical markets. By incorporating geo-specific terms into your keyword strategy, we ensure your law firm is more visible in local search results, reaching potential clients in your market.

SEO for Legal Practice Area Pages

Practice area pages are a key part of an SEO strategy for lawyers. By ensuring that you have a page for every practice area that you offer (Car Accidents, Divorce etc), this ensures that search engines have pages to show for when prospective clients look for those exact services. You website should be fully utilizing practice area pages to ensure that you’re able to appear for any relevant queries.

The team at Go Fish Digital works with you help improve the visibility of these key pages types. We’ll provide on-page recommendations, identify new pages that could be created, recommend UX and architecture adjustments, advise on internal linking and more. Our goal is to ensure that your law firm is well optimized for the pages that matter most for your business.

^{Link Building Campaigns for Lawyers}

In the legal industry, building trust is crucial, and link building is a vital part of establishing that trust online. At Go Fish Digital, we specialize in acquiring high-quality backlinks from authoritative sources. These backlinks serve as endorsements, signaling to search engines that your law firm is credible and authoritative.

Each backlink acts as a vote of confidence, enhancing your law firm’s website in search engine rankings and visibility.

Benefits of Our Link Building Services:

• Enhanced Credibility: We secure backlinks from respected websites, reinforcing your law firm’s expertise and reliability.
• Improved Search Rankings: Each quality backlink increases your site’s authority, improving its position in search engine results.
• Increased Organic Traffic: Higher search rankings lead to greater visibility and, consequently, more organic traffic to your site.
• Stronger Online Presence: Social interactions around your content create buzz and engagement, reinforcing your firm’s online presence.

Our comprehensive SEO services for lawyers are designed to help your law firm stand out in the competitive digital landscape. By integrating strategic link building with other SEO practices, we ensure your firm gains the visibility and credibility it deserves.

Example Link Building Campaign for Lawyers: Texting and Driving Statistics

A law firm client of ours in Los Angeles wanted the top rankings in Google for high-value DUI keywords. To attract high-quality backlinks that would affect their Google ranking, we executed a number of technical strategies and built content campaigns.

One of these content campaigns was a data compilation around texting and driving statistics. We developed the concept, conducted a custom survey, and pulled out the most eye-catching statistics of this campaign. Bringing attention to this hot-button issue, frequently covered by news sources, proved to be a very successful strategy for this campaign. This helped us land coverage in 20+ news outlets, including nine links with domain authorities over 60.

Before long, this law firm was ranking #1 for DWI and DUI terms in four major cities.