The 7 Best Digital PR Agencies Of 2024

Link building in SEO is more difficult than ever. While building links was much easier in the early days of SEO, it’s gotten harder and harder as the years have gone by. Search engines like Google have gotten much restrictive and discerning about the links that actually add value to a site’s ranking performance. Google has successfully stopped many ill-advised strategies and even clamped down on initiatives such as guest blogging. In modern day link-building, digital PR remains one of the few reliable ways to build backlinks that actually matter for your business.

But what is digital PR and how can it impact your business? We’ve build a guide to help you learn about what it is and some of the top agencies that offer digital PR services.

What Is Digital PR?

Digital PR is the marketing practice of building links to your site by getting coverage from large media outlets. Digital PR involves creating newsworthy content that journalists want to cover with the goal of driving links to your site at scale and improving your overall SEO.

Creating digital PR campaigns is an extremely time intensive process that requires teams to work across analytics, creative, development, media relations and more. Oftentimes, digital PR agencies have some of the best infrastructure in order to create end to end digital PR campaigns.

For this reason, we’ve accumulated a list of the best digital PR agencies:

The Best Digital PR Agencies

The best digital PR agencies are:

1. Go Fish Digital
2. REQ
3. Siege Media
4. Rise At Seven
5. Ignite Visibility
6. Fractl
7. JBH

You can learn more about each digital PR agency below and what type of campaigns and industries they excel in.

1. Go Fish Digital

Best For: Best Overall

Go Fish Digital has one of the best track records of driving premium backlinks in the SEO industry. Our team provides end to end digital PR services that cover everything from ideation, data research and analysis, graphic design, outreach and more. Through utilizing consistent campaign formats such as surveys, data studies, illustrations and interactive campaigns, we’re able to consistently create high quality campaigns that earn links that matter from media sites.

Throughout our 15+ years of experience, our team has earned links from sites such as The New York Times, CNN, Business Insider, The Washington Post, Sports Illustrated and many more. Our team seeks to understand what types of articles tend to perform well in terms of social shares, views, upvotes and more. This data helps inform a digital PR strategy that’s more likely to earn links for your business.

2. REQ

Best For: Traditional PR & Media Relations

REQ is a digital marketing agency based out of Washington DC that has a strong traditional PR background. They work with brands across sectors such as B2B, B2C and technology to advise on their traditional and digital PR strategies. All in all, they work across a multitude of services such as branding, media relations, messaging and creative content.

What’s unique about REQ is that their deep media background gives them an edge in terms of the outreach portion of digital PR. With a deep rolodex of media contacts, this enables them to have an extremely powerful distribution network for digital PR campaigns.

3. Siege Media

Best For: Evergreen Digital PR

Over the years, Siege Media has established themselves as one of the best digital PR companies for SaaS and FinTech companies. With over 15 years of experience and 7,500 media contacts, Siege Media specializes in creative campaign ideation, creation and promotion. Their impressive portfolio includes working with companies such as Hippo, The Zebra, Vena Solutions and more.

One of Siege’s specialities is going beyond digital PR campaigns that have a short shelf life. They focus on creating evergreen content that can earn links in the short term but also generate sustainable organic traffic in the long term. This includes examples such as a “Car Affordability Calculator” tool or their “3 Reasons Credit Scores Are Different” analysis. These campaigns are built for links and then optimized for mapped queries for long term growth success.

4. Rise at Seven

Best For: Newsjacking & Social

Rise at Seven has consistently established themselves as one of the UK’s best digital PR agencies. Throughout their years in business, they’ve worked with many impressive retail brands including Pretty Little Thing, Lounge Underwear and more.

Rise at Seven really specializes in their ability to use reactive PR and newsjacking to leverage digital PR success. They’ve been one of the foremost pioneers in the industry of using the social ecosystem to get real-time data on what’s trending and then create digital PR campaigns on the backs of those trends. For example, they worked across both the search and social ecosystems to improve the visibility of prettyLittleThing’s trending products.

5. Ignite Visibility

Best For: Local Businesses

Ignite Visibility is one of the most impressive digital PR agencies, especially for the small business sector. Ignite Visibility is one of the most esteemed SEO and digital PR agencies when working with companies such as home services, franchises, dental, automotive, insurance and more.

Ignite Visibility works across holistic digital PR services. This involves creating a strategy, creating content, performing media outreach, managing influencers and more. They also work to ensure that their digital PR campaign work across different marketing channels such as email, paid search, social media and more. This ensures that their digital PR campaigns aren’t limited to a single channel but are built to succeed across your content distribution network.

6. Fractl

Best For: Strategic Outreach

Fractl is an agency based out of Delray Beach, Florida that focuses on a variety of marketing strategies such organic growth, content development, technical SEO and digital PR. Fractl specializes in creating digital PR campaigns for companies such as McAfee, Alcohol.org, Fanatics and more.

Fractl separates themselves by placing a large emphasis on the outreach they’re able to perform for their clients. When they perform outreach to their media contacts, they focus on quality over scale by ensuring that every single pitch is targeted to their audience. By establishing personal connections with media outlets, they’re able build out media relationships that make future digital PR outreach even easier. On their site, they even have several testimonials from journalists who gave great feedback on their ability to pitch and create deep relationships.

7. JBH

Best For: UK Digital PR

JBH is a digital PR agency that’s based out of Manchester, England. They offer a variety of different strategies including data-led campaigns, newsjacking, proactive PR, PR thought leadership and more.

JBH has an extremely deep rolodex of clients from the UK. This includes companies such as Money.co.uk, Select Car Leasing & Radar Healthcare. As a result, they’ve been able to establish relationships at UK-specific media outlets such as BBC, Metro, The Manc and more. If part of your strategy involves creating campaigns targeting sites in these locations, JBH is a great choice.

How To Choose A Digital PR Agency

When it comes to choosing a digital PR agency, there are several factors to consider. While this will be different company to company, here are some things to consider when selecting an agency to partner with:

Industry Experience

You’ll want to generally work with digital PR services that have experience in your industry. The type of content that’s successful in tech differs greatly from what works in travel. You’ll want an agency that understands the nuances of different verticals, types of content that works, existing media contacts and more. Strong industry experience means that your campaigns will hit the ground runnings.

Past Earned Coverage

You’ll also want to see what media outlets the digital PR agency has gotten links for in the past. Do they routinely target high Domain Authority sites or are they not able to get links from desired publications? If the agency has a track record of getting strong backlinks, that’s a very good sign.

Ability To Adhere To Brand Guidelines

Digital PR campaigns need to run through multiple teams, including the brand team. You’ll want to be sure that your campaigns match the style, tone and personality of your brand. A great digital PR agency will not only come up with great campaign ideas but ensure that they make sense when it put in the context of your company.

Previous Case Studies

Definitely ask about a digital PR agency’s previous case studies. You’ll be able to see the types of industries they’ve worked in, they’re approach to digital PR, strategies they use to ideate content, outreach methods and more. This will give you a much clearer understanding of how the process works, what makes the agency unique and if the strategy aligns with yours in terms of coverage.

Conclusion

Link building may be tougher than ever, but with the right strategies and partnerships, it’s still possible to achieve remarkable results. By leveraging the expertise of top digital PR agencies like the ones on this list, businesses can navigate the complexities of modern link-building and secure valuable backlinks that enhance their SEO performance. These agencies bring unique strengths and innovative approaches to the table, ensuring that your brand gains the media coverage and search visibility it deserves.