How To Use Screaming Frog’s Crawl Diagrams For SEO

Transcription: 

Hi, everyone. I’m Chris Long with Go Fish Digital and welcome to another episode of “60 Second SEO”.

Today we’re going to talk through how you can visualize your site architecture by using Screaming Frog.

So here I’m on a personal injury attorney site in Pittsburgh. What I did was I performed a crawl of their site. If I want to see a visualization of this crawl, I can actually go up to “Visualizations” and then “Force-Directed Crawl Diagram”. Screaming Frog is going to take only a second to create the visualization.

And here you can see it actually visualizes the site architecture. It’s going to start at the home page and then spread out from there. Overall on this site, it looks to be pretty well-architected. They have different kinds of practice areas segmented into clearly defined topic areas. So Medical Malpractice, Car Accident, Truck Accident. Maybe there’s some consolidation opportunities they could do here.

The blog looks to be maybe a little bit segmented away from the main site, so maybe there’s opportunities to find deep pages in the blog and maybe internally link to these better, depending on how important they are.

But you can use this crawl diagram to really visualize the crawl of your site, as well as visualize the crawl of competitor sites who might be better architected than yours.

About Chris Long

Chris Long is the VP of Marketing at Go Fish Digital. With 10+ years of SEO experience, Chris works unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology. Chris has advised on the search strategies for clients such as GEICO, Adobe & The New York Times. He is a contributor for Moz, Search Engine Land, and Search Engine Journal. He is also a speaker at industry conferences such as MozCon, SMX East, BrightonSEO and more.