100 Pest Control Keywords for SEO and Paid Campaigns

Pest control keywords are search terms that Users put into popular search engines like Google, Bing, Yahoo!, and DuckDuckGo. These keywords can be pulled from tools like SEMRush, Ahrefs, and even Google Keyword Planner. Most commonly, keywords “become keywords” when they see recurring monthly use of the same or similar set of search terms. We would consider this to be “evergreen” in the sense that the pattern of how people in the country search for what they’re intended outcome is (using the search engine) is very similar.

These pest control search terms and keywords are used to help find local service providers who can address pest control issues a customer might be facing. We’ll cover some of the most common pest control keywords, and which device types we see them searched in (as of July 2024). Lastly, I’ll include my best tips for what you might want to consider utilizing these pest control keywords for.

Key Takeaways

• Top search terms for pest control services include “pest control near me,” “best pest control near me,” and “affordable pest control near me.”
• Local variations may be added to these terms. For example, if you’re in the Chicago, IL area—you would see search terms for “pest control chicago” or “pest control chicago il.” Matches pages with the proper page intent will also get shown for local searchers who are in the Chicago, IL area and use the “pest control near me” query within Google.
• These pest control keywords can be used for pest control SEO campaigns, paid search campaigns, and market research to optimize existing websites for search marketing purposes.
• Some of the more interesting keywords include terms like “organic pest control” and “flea pest control” or “bed bug pest control” that contain highly specific issues that a customer is dealing with.

Top 100 Pest Control Keywords for SEO and Paid Campaigns

Here are the top 100 pest control keywords that can get used for SEO and paid search campaigns:

Free Download (CSV)

If you want to download a complete CSV/Excel file of these pest control SEO keywords, you can do that right here.

Best Tips for Utilizing These Pest Control SEO Keywords

Here are some of our best tips for utilizing these keywords:

1. Use for Topical Authority Building

Looking at these keywords give us specific issues, insects, and animals like:

1. Raccoon
2. Mice
3. Mole
4. Bird
5. Ant

Using these as opportunities to build out individual service pages for your pest control website could be a great way to utilize these keywords. Connect them together using an internal linking strategy and present a world-class website to your visitors by speaking to your specialities and what services that you provide.

2. Optimize Your Website

Using these keywords can help you to align your website to what the User is looking for. For example, “eco” or “organic” is a great keyword to see. And may help us better understand what other types of services or information a User might be looking for when they land on your website. If you provide these types of services. Or maybe your core business is all about these types of services, then it gives you a great opportunity to optimize parts of your website.

Optimizations should include looking at:

1. The H1 on your homepage or internal pages (like service pages or service area pages)
2. The meta description of your homepage (to help with click-through rate of when you’re presented on the SERPs)
3. Other opportunities to include services that you offer, however may have missed as being part of your website

3. Come Up With Other Service Offerings

If you’re in Arizona, as an example, however don’t offer scorpion pest control—this could be a great opportunity to talk with your team and consider offering this. It gives you a sense of the local demand in your area and for some service business or business owners, this may have simply been something you didn’t initially consider. Or maybe disregarded just due to the fact that you gauged the demand would be low.

Think of this as a type of market research and learning how to become more competitive in your local area by utilizing these keywords. Lastly, we can see the mention of some brands in frequently searched terms. Brands like “Orkin” or “Viking” might appear. This could be a queue to consider franchising opportunities if you’re starting a new business. Especially as the demand for these service providers is consistent and relevant to what you want to offer for your venture.