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Recent Posts

5 Functions of Excel/Sheets That Every Professional Should Know

5 Functions of Excel/Sheets That Every Professional Should Know
Aug 01, 2024
by Maddi (Former GoFisher)
I first used Microsoft Excel as a teenager, fumbling through receipts as I tried to organize...

A Copywriter’s Guide to Writing Effective PR Blogs
Jul 31, 2024
by Kaleigh Johnson
Imagine this: you’ve been handed a research-heavy piece of content, and you’re lost in the data....

AI Meets Art: ChatGPT Tips for Copywriters
Jun 10, 2024
by Kaleigh Johnson
Since the launch of ChatGPT in November 2022, the language model has found applications across many...

A Guide to Repurposing Content
Jun 06, 2024
by Meaghan Langston
Repurposing content involves taking existing materials—such as blog posts, videos, podcasts, or infographics—and transforming them into...

Digital PR for Lawyers: A Comprehensive Guide
Dec 28, 2023
by Kalina MacKay
For lawyers looking to grow their business in 2024, digital marketing has become a key tool...

The Power of Digital PR Strategy to Improve Online Presence
Dec 01, 2023
by Deirdre Kronschnabel
Introduction The term Digital PR refers to a set of public relations and SEO strategies used...

A Win Is A Win: How To Measure Success In Digital PR
Oct 25, 2023
by Bre Lewis
Overview 2 campaigns walk into a bar. One has 20 backlinks and the other has 4....
a title graphic for a blog about producing digital PR campaigns in home and real estate

A Beginner’s Guide to Digital PR Campaigns in Home & Real Estate
Oct 06, 2023
by Audrey Small
Link building is still an indispensable component of SEO. In a nutshell, link building involves acquiring...

Making Moves: Navigating Transitions Within Your Job Organization
Sep 13, 2023
by Emma Collins
Imagine this - you’ve been at your company for about a year, you’re getting comfortable in...
women frustrated as she tries to write subject lines

Stuck Writing Subject Lines? 7 Strategies to Get Your Pitch Opened & Story Covered
Sep 11, 2023
by Deirdre Kronschnabel
Introduction There’s nothing worse than writing a killer pitch with an open rate in the single...