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Recent Posts

The Best Conversion Rate Optimization Tools In 2024

If you are on the hunt to find the best Conversion Rate Optimization (CRO) tools for...

How To Set Up Google Analytics 4 Ecommerce Tracking

If your site involves ecommerce, there are metrics you want to use beyond general website traffic...

How To Use RegEx in Google Analytics 4

In Google Analytics 4, Regular Expressions (RegEx) act as powerful search tools that help you find...

11 Metrics You Should Track In Google Analytics 4

With the recent switch from Universal Analytics to Google Analytics 4, many fundamental ways Google Analytics...

How Does Google Analytics 4 Use Cookies

Google Analytics 4 brought a whole new way of tracking to many marketing specialists and web...

How to Exclude IP Addresses in Google Analytics 4

When working in the world of website analytics, you might find yourself visiting a client’s website...

How To See Search Terms in Google Analytics 4

Google Analytics 4 has the ability to track the terms users are searching for within your...

Google Analytics 4: What are Unique Visitors?

Intro Keeping up with all the dimensions and metrics inside GA4 can be confusing. In everyday...

Google Analytics 4: Different User Types

Google Analytics 4 brought in plenty of new dimensions and metrics. There are currently 167 pre-built...

GA4 and the Summer of Updates

Intro Summer 2023 is just about over. It’s time for people to swap sunscreen for bug...